Submagic
Submagic is an AI-powered video editing platform designed to make short-form content creation easier and faster. It helps creators transform long-form footage into engaging, captioned clips automatically trimming silences, adding dynamic captions, b-roll, transitions, and auto-zoom—all optimized for platforms like TikTok, Instagram Reels, LinkedIn, and YouTube Shorts.
Key Features
- AI Auto Subtitles in 48+ Languages: Captions are styled and animated—think Alex Hormozi or MrBeast vibes.
- Smart Trimming: Automatically removes silences and filler words.
- B-Roll & Transition Effects: Add stock clips, GIFs, zooms, and transitions for extra polish.
- Auto-Reframe & Zoom: Converts landscape footage to portrait formats automatically.
- AI Hooks and Descriptions: Generates engaging titles, captions, and descriptions for social platforms.
- Team-Friendly Tools: Multiple users can collaborate on projects in real time.
Who is it for?
- Short-form creators on TikTok, Shorts, Reels—for quick edits with polish.
- Social media managers & agencies, handling high volumes of client videos.
- Beginner editors who want pro-quality edits without the complexity.
- Educators & podcasters wanting accessible, captioned clips from lesson or episode footage.
Pros and Cons
✅ Pros
- Massive time saver—clips can be created in just minutes.
- High-quality, platform-ready outputs (captions, zoom, transitions).
- Stylish, searchable captions with emojis and fonts.
- Easy for teams and content schedules—team collaboration tools included.
- Accessibility-first: captions in dozens of languages.
❌ Cons
- Limited manual edits—doesn’t support timeline layering or complex graphic overlays.
- Library of free B-roll may feel narrow—some users suggest broader options.
- Watermark is added to outputs in free tier.
- Advanced plans can be pricey compared to simpler tools like SendShort.
Pricing
Submagic offers three main plans (billed yearly, 41% off):
- Starter – $12/member/month(save $84)
- 15 videos/month, up to 2 minutes each
- No watermark
- AI auto captions, free b-rolls & audio
- Text-based trimming
- Export in 1080p & 30 FPS
- Pro – $23/member/month(save $192)
- 40 videos/month, up to 5 minutes each
- All Starter features, plus:
- Trendy animated captions
- Custom caption templates
- Storyblocks b-rolls & audio
- Remove bad takes & silences
- AI hook titles & studio audio cleanup
- Translate captions globally
- AI eye contact correction
- Business + API – $41/member/month(save $336)
- 100 videos/month, up to 30 minutes each
- All Pro features, plus:
- Export in 4K & 60 FPS
- Create 10 custom templates
- Add logos & brand assets
- Custom words dictionary
- Priority support & rendering
- API & integrations (100 min/month)
Final Thoughts
Submagic is a smart, creator-first solution for fast, polished short-form video production. From captions and hooks to trim and transitions—all in one click—it’s ideal for users who want pro-level content without the editing headache. While it lacks deeper editing tools, for creators who value speed and style, Submagic is a clear winner.
