Gigi
Gigi is an AI-powered media manager designed for marketing and ad agencies. It optimizes ad spend, builds full funnel campaigns, and scales media strategies using data and automation.
AI Ad & Media Management Platform
What is Gigi?
Gigi acts like a hybrid of strategist and analyst—it ingests campaign data, automates optimization, and scales audience insights. It’s built to support media buying across Amazon DSP and other ad channels, enabling agencies to streamline operations.
Key Features
- Full Funnel Campaign Building
Gigi helps you set up end-to-end ad campaigns, from awareness to conversion, with automated strategies. - Performance Optimization
Uses AI to continuously adjust bids, budgets, creatives, and targeting to maximize ROI. - Custom Audience & Insights Queries
Allows custom queries over audience behavior, segmentation, and trend insights. - Scaling & Automation
Automate expansion, scaling of campaigns, and repetitive tasks so teams focus on strategy. - Channel Integration (e.g. Amazon DSP)
Works with ad platforms like Amazon DSP to manage and optimize media efforts seamlessly.
Frequently Asked Questions
What is Gigi?
Gigi is an AI media manager for agencies, combining strategic thinking with analytical automation to optimize ad campaigns.
Which ad platforms does Gigi support?
It supports platforms like Amazon DSP and is built to integrate with others as marketing tech stacks evolve.
Can Gigi handle campaign scaling?
Yes — its automated scaling features let you expand reach while keeping performance in check. g
Is it for large agencies only?
While built with agencies in mind, growing teams or performance marketers might benefit too, especially where ad automation and intelligence are key.
Conclusion
Gigi aims to elevate media management through AI—letting performance marketers and agencies run smarter campaigns without drowning in manual adjustments. If your team is ready to scale ad operations with automation and insight, Gigi is definitely worth evaluating.
