Frase

Frase is an SEO and AI-search platform that runs content end to end: it audits your site, finds the highest-value opportunities, drafts in your brand voice, and tracks where AI answers cite you. It scores every page for both Google and AI answers, then drafts the fixes worth making first. Drafts learn your voice from your site or the Brand Hub. A 7-day free trial needs no credit card; paid plans start after that. Use the official site to confirm current limits and pricing.

Key Features

Site Audit

Frase checks your site page by page, scores each for search and AI answers, and ranks fixes by value.

Opportunity Report

One ranked list of what to do next, built from your search data, competitors and visitor questions.

Brand-Voice Drafts

Drafts arrive in your voice, checked against live results and your content rules before review.

AI Visibility Tracking

Daily tracking of where your pages appear across ChatGPT, Perplexity, Claude, Gemini and Google AI.

Content Guard

Watches your published pages for ranking and traffic decay, then drafts the fix for your approval.

Autonomous Publishing

You decide what Frase may publish without asking, and you can change your mind anytime.

MCP Server and CLI

Run Frase inside Claude, ChatGPT, Cursor or your own terminal, via the MCP server on every plan.

Frequently Asked Questions

Do I have to move my website to Frase?

No. Frase publishes into your CMS — WordPress, Webflow, Sanity, Wix — or to FraseCMS, its agent-ready hosted or headless CMS.

How does Frase track whether AI cites me?

AI Visibility tracks your appearances across ChatGPT, Perplexity, Claude, Gemini and Google AI daily, alerting you when your share of voice moves.

Will Frase publish changes without my approval?

Nothing goes live without your approval. Low-risk fixes can be automated, but that stays your call and you can revoke it anytime.

How does Frase learn my brand voice?

Frase builds a brand profile from your content, or set tone, rules and terms in the Brand Hub.

Do I need to be an SEO expert to use Frase?

No. Frase handles research, drafts in your voice and flags what to improve. You bring the strategy and judgment; Frase does the legwork.

Can agencies manage clients with Frase?

Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise.

Conclusion

Frase brings SEO and AI search into one loop: site audits, ranked opportunity reports, brand-voice drafts, and daily AI visibility tracking. It drafts fixes instead of just reporting problems, with human approval built in. Pricing is paid, and the 7-day free trial needs no credit card. It suits teams who want to win both Google and AI answers.