Smart Copy

Smart Copy is Unbounce's AI copywriting assistant for landing pages, formerly known as Snazzy AI. It lives inside the Unbounce landing page builder, so you can rewrite, expand, and summarize copy without leaving your design.Drop in a rough draft and it builds polished paragraphs; paste wordy text and it shortens it without losing meaning. Each request returns several options you apply with one click, making it easy to create test-ready variants for A/B testing.It suits marketers who want better landing page copy and faster launches.

Key Features

1. Built Into the Unbounce Builder

Smart Copy works directly inside the landing page builder. You refine copy where it sits, seeing every change in your real page design.

2. Expand Rough Drafts

Add a rough line or two and the AI builds it into a clear, complete paragraph. Blank pages turn into finished copy quickly.

3. Shorten and Summarize

It trims wordy sections without losing the meaning. This is ideal for mobile layouts and tight content blocks.

4. Multiple Copy Options

Every request returns several suggestions to choose from. You apply your favorite with one click and keep moving.

5. Test-Ready Variants

It spins up fresh angles and messaging versions in seconds. More variants mean more A/B tests and faster learning.

6. Formerly Snazzy AI

Smart Copy grew out of Snazzy AI, Unbounce's earlier standalone writer. Users of the old tool get the same fast generation, now inside the builder.

Frequently Asked Questions (FAQ)

What is Smart Copy used for?

Smart Copy is used to write and improve landing page copy inside Unbounce. Marketers use it to expand drafts, shorten text, rewrite angles, and create variants for A/B tests — all within the page builder.

Is Smart Copy the same as Snazzy AI?

Yes. Smart Copy is the evolved version of Snazzy AI, Unbounce's original AI copy tool. The standalone Snazzy AI was folded into Smart Copy, which now lives inside the Unbounce builder.

Do I need Unbounce to use Smart Copy?

Smart Copy is designed for the Unbounce landing page builder, where it works best. Unbounce offers a free start, so you can try the builder and the AI assistant together.

How does it help with A/B testing?

Each AI request gives you several copy options with one click to apply. Generating many variants quickly means you can test more headlines and messages to find what converts.

Can it fix wordy copy?

Yes. Its summarize and shorten actions trim long sections while keeping the meaning intact. This helps copy fit tight designs and mobile screens.

Conclusion

Smart Copy is a natural pick for anyone building landing pages in Unbounce. It turns rough drafts into polished, test-ready copy without leaving the builder. The Snazzy AI roots show in its fast, simple generation. If landing pages are your work, it saves real time. Marketers testing headlines will feel the difference fastest. Start at unbounce.com/product/ai-copywriting/ and try it.